Shelly is a successful hairdresser, so successful she is always busy cutting hair and doesn’t have the time to be continually answering the phone. She puts her diary online to allow customers to book while she can concentrate on the client she is with.

Automatic reminders mean that Shelly’s customers no longer forget their appointments. She found the service so useful that she now uses the reminder service for regulars that book in person and over the phone.

As a lot of Shelly’s clients are professional women, they appreciate being able to choose the date and time of their appointment online without playing telephone tag.

To grow her business and turn new clients into regulars, Shelly uses the Open Your Diary customer database to send special offers to first time customers.

She also likes to build a relationship with her clients, so Shelly uses the automated birthday reminders to send a voucher to her regular clients to encourage them to try something special.